Ice Road To Tuktoyaktuk, Canada

On 3 September 1995, the Molson Brewing Company arranged for several popular rock bands to give a concert in Tuktoyaktuk as a publicity stunt promoting their new ice-brewed beer. During the months leading up to concert, radio stations across North America ran contests in which they gave away free tickets. Dubbed The Molson Ice Beach Party and Polar Beach Party, it featured Hole, Metallica, Moist, Cake and Veruca Salt. Canadian film-maker Albert Nerenberg made a documentary about this concert entitled Invasion of the Beer People.
In 2008, Tuktoyaktuk was featured in the second season of the reality television series Ice Road Truckers where they travelled down the Tuktoyaktuk Winter Road. It also referenced in Due South as a place Fraser was stationed.
In 2009, an episode of Jesse James is a Dead Man titled "Arctic Bike Journey" featured James riding a custom motorcycle across 125 miles of ice road to deliver medicine to the locals of Tuktoyaktuk.
In late 2010, the Canadian Environmental Assessment Agency announced that an environmental study would be undertaken on a proposed all-weather road between Inuvik and Tuktoyaktuk.